Westlake Royal Building Products™ Stone Solutions Brands Bring Compelling Color to IBS 2024 with New Products and Industry Trends

LAS VEGAS (February 27, 2024) – Westlake Royal Building Products™ (“Westlake Royal”), a Westlake company (NYSE:WLK), will display Cultured Stone™, Eldorado Stone™, Dutch Quality Stone™, and Kindred™ Outdoors + Surrounds will display the latest stone, brick and outdoor living trends and products at the 2024 National Association of Home Builder’s International Builders' Show (IBS) in Las Vegas from February 27-29. 

The brands are exhibiting in booth C3819, located in the Central Hall, along with the industry-leading brands in the Westlake Royal Building Products portfolio. The booth will showcase product innovations and top industry insights via its new 2024 Trends Walls.

“We’re thrilled to share the latest product offerings from our Stone brands at this year’s IBS,” said Steve Booz, vice president of marketing and product management at Westlake Royal Building Products. “The range of products displayed throughout the entire Westlake Royal booth will provide attending builders, architects and designers with high-performing materials that offer extensive design versatility and innovative solutions for today’s residential and commercial buyers.”

Westlake Royal Stone and Outdoor Living products in booth C3819 will include: 

  • New Dutch Quality Stone Colors include two colorways debuting at IBS 2024. The first, Coal Crest™, is a moody palette with a rich blend of charcoal and ash that serves as the perfect complement to the brand’s Dry Stack and Weather Ledge profiles. The second color palette, Oak Blend™, was designed for the Limestone, Stack Ledge and Weather Ledge profiles to deliver a fresh take on earthy browns with a subtle interplay of cream and silver undertones.
  • Eldorado Stone presents LoreioBrick™, a long-format linear brick veneer inspired by ancient Roman architecture in a neutral color palette accented with earthy tones. The brick silhouette flaunts textural details, slender cuts and soft gradients that come together to create a classic yet balanced visual element. 
  • Eldorado Stone’s Rivenwood™, is a panelized stone veneer profile with wood grain characteristics. Inspired by the pioneering craftsmanship seen in 19th century barns, Rivenwood is designed with authentic wood details such as nails, breaks and knots with a unique patina. Each colorway was designed to show textural diversity and intricate imperfections, giving a weathered yet current design aesthetic.
  • Cultured Stone displays its newest profile Tenley Brick™, which offers unique bond and patterning options with its linear shape and organic textural details. Its four trend-forward colorways accent spaces with a contemporary flair.
  • Kindred Outdoors and Surrounds fuses design and functionality with solutions ranging from elegant fire bowls to inviting seating walls, handcrafted fireplace surrounds and beautiful outdoor kitchens. Each fire bowl is made from strong, glass-fiber reinforced concrete, hand-sanded and adorned with subtle variations in color and texture similar to natural limestone.

Cultured Stone, Eldorado Stone, Dutch Quality Stone and Kindred Outdoors and Surrounds are brands of the Westlake Royal Building Products™ portfolio of exterior and interior building products. For more information visit https://www.westlakeroyalbuildingproducts.com/stone-solutions

About Westlake Royal Building Products
Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. For more than 50 years, Westlake Royal Building Products has manufactured high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.

Media Contact:
Sarah Lograsso
Westlake Royal Building Products