For us, to build and to remodel is to advance. So every year, for the past 50, we’ve done exactly that. We’ve advanced the aesthetics, versatility, performance and breadth of our products to industry-leading levels. Along the way, we’ve become a highly responsive resource for homeowners and pros—from inspiration and ideas to installation and sales support. See where we started and how far we’ve progressed.
A comprehensive product portfolio driven by design.
We're a category leader that offers:
Two strong vinyl siding brands
The broadest selection of PVC trim and mouldings profiles
Industry-changing lines like Celect® Cellular Composite Siding and Zuri® Premium Decking
A contemporary color palette that balances classic options that are always in style and ever-changing trends and preferences, and some of the darkest colors in the industry
Authentic woodgrains, brushed paint looks, and dozens of popular profiles
Advanced, intuitive, interactive exterior design tools that make homeowner product and color decisions easier
A “lead with design” approach that helps us, our customers and our customers’ customers differentiate and succeed in the marketplace
Continuously adding value through investment and innovation.
We’re committed to manufacturing products that reflect what customers want, need and benefit from. Here’s how we back that commitment:
Making everything from sales to order to delivery to install as smooth and easy as possible
Continue exploring, developing and launching uniquely innovative products like Celect and Zuri
Maintaining our standard for superior resins, UV resistance and IR-reflective pigments
Constantly reinvesting in new ways to enhance and perfect high quality products that require little-to-no maintenance
Backing our products with strong warranties, like the industry-leading Double Lifetime Warranty on our vinyl siding lines
Backed by a global leader in PVC manufacturing.
We’re able to achieve, advance and grow through the support of Westlake Chemical, an industry-leading Fortune 500 company that shares our commitment to continuous innovation. Vertical integration from our parent company’s raw materials through Royal’s finished products ensures quality control.