DaVinci™ Roofscapes Launches “FRESH Colors for Homes with Brick or Stone” E-book

Top-Down Curb Appeal Color Guidance for Home Exteriors

HOUSTON (February 28, 2024) – Westlake Royal Building Products™ (Westlake Royal), a Westlake company (NYSE:WLK), has re-introduced DaVinci™ Roofscapes’ online e-book providing expert insights to homeowners with stone or brick exteriors on how to create cohesive curb appeal for their properties. Authored by international color expert Kate Smith with Sensational Color, “FRESH Colors for Homes with Brick or Stone” is a free 21-page step-by-step guide exploring 60 unique color palette combinations.

“Selecting cohesive colors for a home exterior is especially important when brick or stone are involved,” says Kate Smith, chief color maven at Sensational Color. “There are different color casts for these fixed features on a home. You’re looking for tones that will harmonize with those color casts. And, importantly, you need to take a ‘top down’ approach. Start with the roof and then gaze downwards at the entire home. Colors starting at the top of the house all the way down to the siding, trim, doorway and foundation all combine to create a home’s curb appeal.”

FRESH Approach
As in the other e-books Smith has created for DaVinci Roofscapes, she encourages homeowners to take the FRESH approach when creating an eye-pleasing palette for a home exterior. Smith recommends homeowners evaluate the Fixed Features, Regional Colors, Environment & Surroundings, Style of the Home and the Historic or HOA Colors involved in the property.  

“When you use FRESH thinking to choose the right color for the home’s elements, you create a unified top-to-bottom look that exudes curb appeal,” says Smith.

For the updated e-book, which Smith originally created in 2013, the color specialist coordinates different colors of composite shake and slate roofing from DaVinci Roofscapes. She matches them with fixed features such as Cultured Stone™, Eldorado Stone™, and Versetta Stone™. Then Smith offers complementary paint recommendations for trim and accents around the exterior.

Color Support
In addition to authoring the online e-books, Smith provides free color support to homeowners exploring new or replacement roofs. She answers color questions and offers advice to help guide consumers through the process of choosing a color blend to complement their home. 

“Oftentimes people have a good ‘gut feeling’ about the colors they want for their home, but
they just need reassurance that their idea will work well,” says Smith. “Others seek ideas to unify their colors. I can help provide suggestions, tools and guidance specific to each person, enabling them to feel confident with their decisions.”    

DaVinci Roofscapes, the leader in composite shake and slate roofing, offers dozens of roofing colors and color blends. Along with Smith’s support, the company also provides a Color Visualizer so that homeowners can see what different types of roofing and colors might look like on their home. 

About DaVinci Roofscapes
Industry-leading DaVinci™ Roofscapes captures the authentic look of real cedar shake and natural slate in each of their composite roofing tiles. Made of virgin resins, UV and thermal stabilizer, plus a highly specialized fire retardant, each tile resists impact, fire and severe weather. They also defy insects, rotting, fading and splitting. Available in dozens of colors, the composite tiles are backed by a Lifetime Limited Material Warranty. DaVinci Roofscapes is a brand of Westlake Royal Building Products™.

About Westlake Royal Building Products
Westlake Royal Building Products USA Inc., a Westlake company (NYSE:WLK), is a leader throughout North America in the innovation, design, and production of a broad and diverse range of exterior and interior building products, including Siding and Accessories, Trim and Mouldings, Roofing, Stone, Windows and Outdoor Living. For more than 50 years, Westlake Royal Building Products has manufactured high quality, low maintenance products to meet the specifications and needs of building professionals, homeowners, architects, engineers and distributors, while providing stunning curb appeal with an unmatched array of colors, styles, and accessories.

For more information, please visit WestlakeRoyalBuildingProducts.com. Follow us on LinkedIn and Instagram and “Like” us on Facebook.

Media Contact:
Wendy Bruch