Royal® Building Products Celebrates 50 Years of Building and Staying Power with Innovative New Products at the 2020 International Builders’ Show (IBS)

Woodbridge, Ontario​ (January 21, 2020) — Royal® Building Products, a Westlake company, will celebrate 50 years as a leading manufacturer of exterior building products, as well as the launch of new products and colors at the 2020 NAHB International Builders’ Show® (IBS) in Las Vegas, Nevada on January 21-23, 2020.

Royal Building Products traces its roots to Canada, where it was founded as Royal Plastics in Toronto, Ontario in 1970. Today, Royal Building Products is the largest extruder of cellular PVC components in North America, where it is known as a leader in design, best-in-class manufacturing and industry-leading innovation in the exterior building products category.

“With 50 years of innovation under our belts, we truly understand the unique challenges of our customers, including contractors, architects and builders,” said Steve Booz, vice president, marketing, Royal Building Products. “This milestone demonstrates our commitment to those key stakeholders. They trust us to continue manufacturing the best building products in the industry and are the reason we can confidently look ahead to the next 50 years.”

Royal will launch Atlas Stone™ Composite Stone Panels, as well as several new colors in Cedar Renditions and vinyl shake at the NAHB 2020 IBS. Attendees are encouraged to visit Royal’s booth #N913 to learn more about Royal’s extensive product lines.

Product Highlights

New! Atlas Stone™ Composite Stone Panels by Royal®

Available in February 2020, Royal launches Atlas Stone™ Composite Stone Panels. Atlas Stone boasts a contemporary stacked profile and selection of neutral to bold shades, making it the perfect exterior element for homes ranging from Ranch to Craftsman to Contemporary. With SandGrit technology, which replicates the texture of real stone, Atlas Stone panels are lightweight, durable and easy to install, demanding very little maintenance.

Atlas Stone is finished with a fade-resistant Kynar® coating and able to withstand all weather conditions and climates. The product is backed by Royal’s industry-leading 50-year warranty.

Celect Canvas is available in 7" Clapboard, Board & Batten and 7" Shake. All Celect Cellular Siding offerings feature a patented interlocking seam design, which keeps moisture out and virtually eliminates seams.

Celect® Cellular Composite Siding

Celect Siding replicates the beauty and aesthetics of wood while remaining low maintenance and durable for a lifetime. Celect’s profiles—7" Smooth, 7" Clapboard, 7" Shake and Board & Batten—are available in 15 fade-resistant colors and feature a patented interlocking seam design, which keeps moisture out and almost completely eliminates seams.

Celect® Canvas Unpainted Cellular Siding

Royal will feature Celect® Canvas Unpainted Cellular Siding, an unpainted version of its industry-leading cellular composite siding that launched in June 2019. Celect Canvas features the same woodgrain aesthetics and low-maintenance benefits of the prefinished cellular siding offering, plus the ability to customize the color using thousands of exterior vinyl-safe paint shades that fall within the recommended light reflectance (LRV) rating of 50 and above.

Royal will also showcase Celect Mounting Blocks, which are crafted from the same state-of-the-art cellular materials as Celect premium siding, and effortlessly combine form and function. Available Celect mounts include Standard Mount, Recessed Split Mount, Universal Block, Gang Block, Electrical Mount and Gable Vent.

Zuri® Premium Decking by Royal®

Zuri Premium Decking combines the natural beauty of exotic hardwood with unsurpassed durability and exceptionally low maintenance requirements to create one-of-a-kind outdoor living environment. Zuri is available in Square Boards and in Grooved Boards, which offer a truly hidden fastener application with pre-threaded screws for fast installation. Zuri Grooved Boards are offered with a 3/32" spacing or a 3/16" gap.

New at IBS 2020, Royal will also launch Zuri Fascia boards in 8" and 12" profiles.

All of the Zuri products are available in Chestnut, Walnut, Pecan, Brazilia and Weathered Gray, and are backed by a 25-year Color Fastness Warranty against color shifting.

In 2020, Royal adds a new premium color, Grey Oak, and a new traditional color, Spanish Moss, to its 6” Cedar Renditions Design Series aluminum siding profiles available in the U.S.

Cedar Renditions™ by Royal® Design Series

Launched to the U.S. market in 2019, the Cedar Renditions Design Series is a sleek and modern accent siding, providing exceptional curb appeal without the maintenance or flammability issues of wood. LEED compliant and 100% recyclable, the Design Series combines durable, thicker gauge aluminum, wider board contemporary wood aesthetics and streamlined looks.

In 2020, Royal adds a new premium color, Grey Oak, and a new traditional color, Spanish Moss, to its 6” Cedar Renditions Design Series aluminum siding profiles available in the U.S.

Royal Spec Series™ Trim

Designed to pair with any type of siding, including Celect, vinyl, fiber cement, and engineered wood, Spec Series Trim is a lightweight and easy to install accessory featuring a 5/8" board-like appearance, 2" deep pocket and 3/4" pocket width. It has a factory-finished resin coating, and components are available in outside corner post, inside corner post and wide-faced trim.

New Colors! Royal Building Products and Exterior Portfolio Vinyl Siding

Royal Vinyl products featured at IBS 2020 will include Haven® Insulated Siding, Estate™, and Portsmouth™ Shake & Shingles. Exterior Portfolio products will include CraneBoard® Solid Core Siding®, Market Square® and Portsmouth™ Shake & Shingles.

Six new trending colors have been added to the Portsmouth™ Shake & Shingle line: Sedona Shadow, Mountain Ash, and Rustic Gray. Under Weathered, the new colors are Cottonwood, Aged Pewter and Stonehedge.

All Royal and Exterior Portfolio siding products are backed with an industry-leading warranty, as well as Chromatix™ technology color protection, which warrants the products to as low as three Hunter units of fade, keeping dark shades true. The Royal booth will also showcase its Triple 3-1/3" Soffit, which is available for both Exterior Portfolio and Royal lines.

Royal Building Products PVC Column Wraps

New at IBS 2020, Royal introduces a tapered version of its PVC Column Wraps. Royal’s Column Wraps feature a unique “clam shell” design with three pre-assembled sides that surround the existing post for a quick installation and seamless appearance. The fourth side is applied to enclose the entire column. Made from 100% cellular polyvinyl chloride (PVC), Royal’s Column Wraps are resistant to moisture, preventing issues found in traditional wood columns, such as warping, rotting and insect damage. The Column Wraps come ready-to-install in a White or Sand Dune finish but can also be painted to complement a home’s exterior color palette. Royal Column Wraps are available in Traditional, Craftsman and Builder styles.

Royal Conceal™ Trim System

Made for building professionals who appreciate easy installation and style-forward design, the Conceal system offers accessories to cover every seam and complement every kind of Royal siding and exterior material. Made from 100% cellular PVC, Conceal products have no exposed seams, are moisture and termite proof, and feature a “True Square” edge design for clean installation.

Royal Nickel Gap and Shiplap

Royal’s Nickel Gap and Shiplap products combine interior old world charm with the technology of cellular PVC to reduce moisture concerns, and can be installed vertically or horizontally in exterior and interior trim applications. The shiplap trend is timeless, easily achievable and has applications for nearly every room in the home, such as kitchen backsplashes, bathroom accent walls and mudroom hallways.

Royal SurEdge™ Trimboard

SurEdge™ Trimboard can be used in countless ways to trim a home and add long-lasting beauty and value. It has precisely defined 90-degree corners that help amplify the curb appeal of a range of home styles—from Ranch to Colonial to Craftsman. Installation is seamless and clean thanks to the product’s perfectly square edges, and all of its building aesthetics come with the time-saving low maintenance of 100% cellular PVC.

Royal® Shutters, Mounts & Vents

Royal Shutters, Mounts and Vents are easy to install and effortlessly complement a wide variety of siding, trim and mouldings—meeting the homeowner’s and contractor’s need for design, low-maintenance and durability.

Exterior Design

Design Tools

For those who want to “try it before they buy it,” Royal has five online design tools to provide contractors and homeowners with the ultimate exterior home design experience. Each design tool offers all product lines, profiles and colors, as well as product comparisons, larger images, expert designers’ top color combinations and preselected color palettes. The three siding design tools also include good, better and best trim options, as well.


A comprehensive guide for exterior design and outdoor living inspiration, LiveAbode is a Royal Building Products online publication that offers the latest trends, tips, DIYs and style advice to homeowners. Featuring content from Royal’s experts and regular contributors, LiveAbode is an unmatched resource for homeowners, designers and contractors throughout the U.S. and Canada.

Royal’s online design tools include:

  • HomePlay™ Prime featuring Celect Cellular PVC Siding and Trim
  • Zuri Visualizer featuring Zuri Premium Decking
  • Home Play™ featuring Royal siding, trim and accessories
  • Trim Visualizer featuring trim options based on the style of home
  • Dream Designer® featuring Exterior Portfolio products

Media Contact

Kriss Swint
Director, Marketing Communications
Royal® Building Products
1441 Universal Road
Columbus, OH 43207
O: 614.754.3455

About Royal Building Products

Royal Building Products, a Westlake Chemical company (NYSE: WLK), manufactures and distributes leading materials for the home remodeling, building and construction markets. For 50 years, the company’s commitment to quality, innovation and customer relationships has attracted the loyalty of a growing number of building professionals, homeowners, architects, engineers and distributors to its products. With operations throughout Canada and the United States, Royal Building Products offers the renovation, remodeling and new construction industries a broad range of innovative products, including siding, trim, accessories, soffit, rainware, mouldings and decking. For more information, please visit Follow us on LinkedIn and Instagram and “Like” us on Facebook


The information presented is made available solely for general information purposes. All sales of Royal Building Products’ trim, mouldings, siding, and other exterior building products are subject to Royal Building Products’ standard terms and conditions of sale, which are available upon request. Royal Building Products makes no other warranty, express or implied, including, but not limited to, any warranty of merchantability or fitness for particular purpose. Royal Building Products and the Royal Building Products logo are registered trademarks of Royal Building Products (USA) Inc.